Our Privacy Policy

We collect the personal information you provide to us when you request lactation consulting services. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, military ID number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Biometric Information, including sleep, health, or exercise data
• Physical and Audio Data, including physical characteristics or descriptions, audio recordings, photos, and video recordings
• Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, sex, gender, or gender identity, sex, gender, or gender identity, marital status, and military or veteran status
• Health Data, including physical or mental health condition or diagnosis and physical or mental health condition or diagnosis
• Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information
• Custom Data, including signature

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, military ID number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Biometric Information, including sleep, health, or exercise data
• Physical and Audio Data, including photos and video recordings
• Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, and military or veteran status
• Health Data, including physical or mental health condition or diagnosis
• Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.

The categories of information we may collect include:

Ad Networks

• Personal Identifiers, including Name, Email address, Telephone number, and Online Identifiers
• Internet Activity
• Commercial Information, including Purchases

Retail Partners

• Personal Identifiers, including Name, Email address, Postal address, and Telephone number
• Commercial Information, including Purchases
• Financial Information, including Credit or debit card number

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity	We delete or anonymize data concerning your use of our website within 10 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Military ID number, Purchases, Credit or debit card number, Military or veteran status	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Purchases, Sleep, health, or exercise data, Physical characteristics or descriptions, Photos, Video recordings, Age, Physical or mental health condition or diagnosis	We keep customer feedback and correspondence with our customer service for up to 5 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number, Sleep, health, or exercise data, Physical or mental health condition or diagnosis	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Postal address, Purchases, Sleep, health, or exercise data, Physical characteristics or descriptions, Photos, Video recordings, Physical or mental health condition or diagnosis	We retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in an anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers	We retain records related to privacy requests for a minimum of 24 months following the completion of the request.
Data we collect for security purposes, including Name	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

• Checking Job Applicant and Employee Backgrounds
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Internal Business Operations
• Providing Customer Support
• Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you request lactation consulting services:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Collaboration & Productivity Tools, Contractors, Customer Support Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, and Sales & Marketing Tools	Commerce Software Tools, Healthcare Providers, Payment Processors, and Sales & Marketing Tools
Internet Activity	IT Infrastructure Services and Sales & Marketing Tools	Commerce Software Tools
Commercial Information	Customer Support Tools	Commerce Software Tools, Healthcare Providers, and Payment Processors
Financial Information	Customer Support Tools	Commerce Software Tools, Healthcare Providers, and Payment Processors
Biometric Information	Contractors and Sales & Marketing Tools	Healthcare Providers and Sales & Marketing Tools
Physical and Audio Data	Contractors and Sales & Marketing Tools	Healthcare Providers and Sales & Marketing Tools
Protected Classifications and Other Personal Characteristics	Contractors and Customer Support Tools	Healthcare Providers and Sales & Marketing Tools
Health Data	Contractors and Customer Support Tools	Healthcare Providers and Sales & Marketing Tools
Custom Data	Customer Support Tools	Commerce Software Tools, Healthcare Providers, and Payment Processors

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Customer Support Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, and Sales & Marketing Tools	Ad Networks, Co-Marketing Partner, Commerce Software Tools, Data Analytics Providers, Healthcare Providers, Payment Processors, and Sales & Marketing Tools
Internet Activity	Commerce Software Tools, Contractors, Customer Support Tools, IT Infrastructure Services, and Sales & Marketing Tools	Ad Networks, Co-Marketing Partner, Commerce Software Tools, and Data Analytics Providers
Commercial Information	Business Operations Tool, Commerce Software Tools, Contractors, and Customer Support Tools	Ad Networks, Commerce Software Tools, Healthcare Providers, Payment Processors, and Sales & Marketing Tools
Financial Information	Business Operations Tool, Commerce Software Tools, Contractors, and Customer Support Tools	Commerce Software Tools, Healthcare Providers, Payment Processors, and Sales & Marketing Tools
Protected Classifications and Other Personal Characteristics	Business Operations Tool, Contractors, Customer Support Tools, and Sales & Marketing Tools	Healthcare Providers and Sales & Marketing Tools
Inferences from Other Data	Contractors	Sales & Marketing Tools